Hi, I'm Gerard!

I utilize my roots in psychology, research, and visual design to amplify user experiences.

Hi, I'm Gerard!

I utilize my roots in psychology, research, and visual design to amplify user experiences.

My Work

No longer playing around: How I increased the likelihood for users to return to the mobile art guessing game

No longer playing around: How I increased the likelihood for returning users to a mobile art game

Skills Applied

Usability Testing, Interviewing, Thematic Coding, Moderating, Affinity Mapping, Mockups

See how I did it >

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Crunching the numbers: Uncovering user pain points, increasing organic search, and optimizing SEO for a think-and-do tank

Skills Applied

Digital Analytics, Mixed-Method Research, Dashboard Creation, Keyword Analysis, Funnel Analysis, Data Storytelling

Check out how it all adds up >

Condense, Clarify, Construct: Three Key Steps to Increase User Engagement for a Library Landing Page

Skills Applied

Eyetracking Research, Heatmap Analysis, Gaze Plot Analysis, Usability Testing, Interviewing, Thematic Coding, Moderating, Affinity Mapping, Mockups

Here's how I achieved it >

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