Hi, I'm Gerard!
As a UX researcher, I utilize my roots in psychological research and visual design to amplify user experiences.
Increasing replay value for an art guessing game and new user engagement.
In a collaboration between The National Gallery of Art and Pratt Institute, I, Gerard Samson, and a team of 4 other usability consultants came together to assess the usability of their art guessing game, Artle, and past games page through user testing and ideate recommendations based on the results.
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Utilizing AI to enhance a new way to for users to discover their next podcast
In a hackathon hosted by Amazon Music, our team designed a new AI-powered explore page for podcast lovers to find their next obsession. Our team reimagines Amazon Alexa into generative AI assistant that powers the new bite-sized recommendation explore and recommendation feature. Our aim is to push the needle forward for the Amazon Music app.
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Analyzing digital analytics to uncover pain points and increase organic search through SEO optimization for a think-and-do tank
Think-and-do thank, CUNY Institute for State and Local Governance, collaborated with the Pratt DX Center to understand their users' experience and engagement with their site and their social media content. Our team created a social analytics framework to solidify their social media strategy, created a mockup based on opportunities found in keyword research, found 14 error pages disrupting user experience, and created a dashboard showcasing ISLG's performance.
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