My Work
Boosting replay value for the National Gallery of Art's game and engagement.
Skills Applied
Usability Testing, Interviewing, Thematic Coding, Moderating, Affinity Mapping, Mockups
Team
Team: Gerard Samson, Jiatong Gu, Jiten Thakkar, Michaela Jackson, Haochen Shen
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Enhancing discovery for users to find their next podcast through AI
Skills Applied
User Interviewing, Affinity Mapping, Wireframing, User Testing, Journey Mapping, Prototyping (Lofi-to-Hifi)
Team
Gerard Samson, Smridhi Gupta, Jiten Thakkar
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Uncovering pain points, increase organic search, and optimizing SEO for a think-and-do tank
Skills Applied
Digital Analytics, Dashboard Creation, Keyword Analysis, Funnel Analysis, Data Storytelling
Team
Gerard Samson, Shivani Mehta, Eloisa Rodriguez, Saskhi Sonawani, Emily Chiu
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