Skills Applied
Digital Analytics, Dashboard Creation, Keyword Analysis, Funnel Analysis, Data Storytelling
Timeline
6 weeks (Oct 2024 - Dec 2024)
Team
Gerard Samson, Shivani Mehta, Eloisa Rodriguez, Saskhi Sonawani, Emily Chiu
Think-and-do thank, CUNY Institute for State and Local Governance, collaborated with the Pratt DX Center to understand their users' experience and engagement with their site and their social media content. Our team created a social analytics framework to solidify their social media strategy, created a mockup based on opportunities found in keyword research, found 14 error pages disrupting user experience, and created a dashboard showcasing ISLG's performance.
SEO Optimization
Increase organic traffic through search rankings
Content Restructuring
Improve user experience and reach broader audiences through adding and reordering content on website and social media channels.
Analyzing performance and user experience to improve search rankings.
We designed a performance dashboard to give ISLG needed context of where strengths and opportunities lie.
There were opportunities to decrease bounce rate, increase visit duration, and organic search.
We found 14 error pages across the site. These pages can disrupt user experience and decrease rankings in the search results.
We suggest to move it to ISLG to fix the page or remove it entirely. Implementing these solutions can decrease bounce rates, improve visit duration, and improve their search rankings.
Before
After
Case studies were difficult to locate across the site despite having high popularity found through keyword research and thus contributed to higher bounce rates.
We suggested moving case studies somewhere more prominent such as a creating a dedicated section directly on the home page where users could have easy access.
We then examined ISLG's social media channels and devised a framework that would boost impressions, maintain high engagements, and brand awareness longterm.
Actionable presentations gave everything client needed
Our team received positive feedback from the client and stakeholders about our storytelling and our recommendations. ISLG especially liked the case study recommendation and keyword research—two contributions I personallly spearheaded. ISLG looked forward keeping in touch to continue to implement our recommendations.