Timeline: 6 weeks (Oct 2024 - Dec 2024)
Team: Gerard Samson, Shivani Mehta, Eloisa Rodriguez, Saskhi Sonawani, Emily Chiu
Think-and-do thank, CUNY Institute for State and Local Governance, collaborated with the Pratt DX Center to understand their users' experience and engagement with their site and their social media content. Our team created a social analytics framework to solidify their social media strategy, created a mockup based on opportunities found in keyword research, found 14 error pages disrupting user experience, and created a dashboard showcasing ISLG's performance.
Goals
SEO Optimization
Increase organic traffic through search rankings
Content Restructuring
Improve user experience and reach broader audiences through adding and reordering content on website and social media channels.
Results
We designed a performance dashboard to give ISLG needed context of where strengths and opportunities lie.
There's opportunities to decrease bounce rate, increase visit duration, and organic search.
We found 14 error pages across the site. These can pages disrupt user experience and decrease rankings in the search results.
We suggest to move it to ISLG to fix the page or remove it entirely. Implementing these solutions can decrease bounce rates, improve visit duration, and improve their search rankings.
Before
After
We found 14 error pages across the site. These can pages disrupt user experience and decrease rankings in the search results.
We suggest to move it to ISLG to fix the page or remove it entirely. Implementing these solutions can decrease bounce rates, improve visit duration, and improve their search rankings.
We then examined ISLG's social media channels and devised a framework that would boost impressions, maintain high engagements, and brand awareness longterm.
